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Beauty of Joseon. Ginseng Moist Sun Serum SPF50+ Broad Spectrum

Sale price$31.90 NZD

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The Beauty of Joseon Ginseng Moist Sun Serum is a lightweight, non-greasy sunscreen that provides broad-spectrum SPF 50+ PA++++ protection.

It is formulated with 30% ginseng extract, known for its antioxidant and anti-aging properties. The serum also contains niacinamide, which helps to brighten the complexion and improve skin texture.


30ml (1.69 fl. oz)


Pump a generous amount and apply to areas of exposed skin. Reapply every 2-3 hours.

*Due to the nature of the formula, makeup may be removed if reapplying excessively over makeup.

The UV rays that bombard us during our daily activities damage skin tissue, causing reduced skin elasticity and aging. Therefore, sunscreen is essential to protect the skin exposed to such photoaging daily.

However, factors such as the oily and sticky texture of sunscreen, white cast, and the annoyance of adding it to the skincare routine cause many to neglect its use. That is why we wanted to create a product that can provide sun protection and skin care without the common disadvantages of sunscreen.

To achieve this, we selected ginseng, a key BOJ and Hanbang ingredient whose effectiveness has been proven through numerous studies, as the main element. Saponin, abundant in ginseng extract, has an anti-aging effect, helps improve wrinkles, and supplies nourishment to the skin.
In addition, the capsule-type serum formula without surfactant ingredients absorbs into the skin moistly and refreshingly, completely protecting the skin from UV rays.

Moist and light daily sun care
The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides a gentle UV protection effect without stressing the skin.

CLEAR-FENCE capsule formula
The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It blocks UV rays and provides moisture and nourishment to help create healthier skin.

Key ingredients

Ginseng extract 30%
According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.
The rich saponin in ginseng helps quickly supply moisture and maintains it deep inside the skin for a long time to help create healthy skin.
In particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.

Niacinamide 2%
Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.

SPF & PA Protection
SPF and PA tests were completed in labs in Korea and Spain, and the results are as follows.

Korean Lab: 57.6±3.9
Spain Lab: 60.3±10.5

Korean Lab: UVA PF 18.0±2.1 P++++
Spain Lab: UVA PF 26.4±4.2 P++++

Beauty of Joseon. Ginseng Moist Sun Serum Sunscreen - Lady Bonita
Beauty of Joseon. Ginseng Moist Sun Serum SPF50+ Broad Spectrum Sale price$31.90 NZD

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