ETUDE HOUSE

Etude House is the brand that awakens the dreamy princess inside of you, their vibe is completely playful and sweet, making everyone find their inner beauty and expressing it with no fear or judgement.

The name comes from Chopin's études, and it’s a reference to how harmonious and beautiful music can be, just like makeup can be as beautiful as a melody. It opened its 100th brand store in 2007 and its 200th in 2009 making it one of the most important brands of korean beauty and one of the most known as well. If you are someone playful and dreamy then this brand speaks the same language as you do and you'll find great joy in having their products and the lovely aesthetic and packaging they have, you won't find anything sweeter than this!