CLIO is a brand that has been around for quite some time, but don't think they are old-fashioned at all, as a matter of fact since CLIO started producing makeup in 1993 they have done nothing but change and set trends; they are, for example, the first cosmetic brand to display testers for all products which was a huge innovation back then in 1997, they also conducted the first cosmetic art exhibition in Korea by 2002 and have been bringing innovations and trends year after year.

CLIO means 'to celebrate' and that is the whole concept of the brand, celebrating women, their confidence and their ability to change, they are firm believers in having fun and constantly changing your image, to never stop having fun with everything you can do to your looks with some of the coolest products to help you achieve whatever trendy look you want.